The standard economy is the one we know and which leads to the current world bankruptcy. It is an economy that borrows from everyone, from Nature and from humanity, without thinking of repaying one day.

The green economy requires companies to invest more and more, and consumers to pay more, for the same or less environmental results and products. Difficult in times of crisis! Despite its laudable goals and efforts, the green economy has failed to become sustainable or viable.

Are we going to seek to live in harmony with the Earth and its representatives or are we going to continue our consumerist and destructive extravagances?

Allons-nous apprendre à produire et cohabiter pacifiquement ou allons-nous nous auto-éteindre, noyés sous nos excès et nos déchets ?

The Standard Economy

Wealth inequality
The standard or classical economy is the consequence of progress and innovation, in which there is no concern for the excessive consumption of natural resources to support the production of energy and manufactured goods.

The Green Economy

Wealth inequality
It is under the label of green economy that the first alternative energy production projects from solar and wind power were born. It is an economy that aims to be resilient, but does not offer a permanent solution.

The Blue Economy


The Blue Economy as defined by Gunter Pauli is the regeneration of ecosystems in a logic of abundance and autonomy. To be inspired by nature to take what is necessary and to work in symbiosis with it.

Abundance within reach

The Blue Economy does not recycle, it regenerates! It is an economic model that does not produce emissions or waste but creates jobs, social cohesion and does not cost more.

If nothing changes, we will need another Earth.

And the first step will be to find ways to convert wasteinto raw material for other uses and to look for what is readily and abundantly available, at a lower cost because little has been recovered so far. This is how nature works.

Ecosystems never evolve into monopoly situations dominated by a minority. For in Nature, every ecosystem achieves self-sufficiency. What at first seems limited is, when you pay attention, abundant and diverse. Better yet, the greater the abundance, the greater the efficiency (doing more with less) and diversity (each species benefiting the others).

Doing less wrong is wrong!
Gunter Pauli

Some people dream to escape reality,
others dream of changing reality.
Soichiro Honda

New perspectives, new production systems

Activities stemming from the Blue Economy, capable of offering employment to all, are within our reach. In Nature, everyone contributes to the best of their ability and no one is considered useless (in contrast to our modern societies where millions of young people are searching in vain for a job and a purpose to their lives). New production systems and business models will be based on how Nature uses physics and biochemistry to build complete systems, working in harmony, without waste or energy loss.

As we move from a linear perception to a cyclical, evolutionary and regenerative model, we can also shape our behaviors and practices to ensure that everyone’s basic needs are met, and that our Blue Planet, with all its inhabitants, is moving towards a better future.

Innovate for the good of all

Competitiveness is about exploiting and optimizing the virtues and innate values that link the untapped local potential… Like a natural system, where seeds lie fallow to germinate with amazing vigor at the first rain, releasing joy and happiness when the conditions for a spirit-filled life are met in balance and harmony.

Innovative business models are able to bring competitive products and services to market that meet basic needs, while creating social capital and improving conscious living in harmony with nature.

The Blue Economy meets the basic needs of all with what we have, introducing innovations inspired by nature, generating multiple benefits, including jobs and social capital, by offering more with less.

Crises are a form of pressure that can give us the energy to find new solutions.